I wonder about Twitter etiquette and the courtesy messages you should send when someone follows you. I absolutely agree engagement is the way to go, but let´s talk about the quality and content of our engagement. I have noticed many direct messages (DM) in reply to my follow such as: Thanks for the follow! Please like […]
July 3, 2011
1. Creating content that uses technical jargon and acronyms. Write in plain English. Try to make it friendly in a global way so everyone can understand. No cussing please. . 2. Expressing your opinion. Don´t expect to go viral about what you think unless it matters/relates to others. You´re entitled to your opinion but that […]
May 6, 2011
During these past years, social media strategies at the business level have developed plans around the concept that consumers want to know more about the brand´s new products, and believe that interaction happens as a result of wanting to become part of a community. Unfortunately, there´s a massive disconnect between what the brand believes the […]
July 6, 2011
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