Browsing All posts tagged under »Business«

Seven tips for dealing with an impossible boss

August 5, 2011

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I usually speak from the leadership perspective. But I must admit, in almost two decades of professional life, I´ve run into some very impossible people who became my bosses. Being a leader is not easy and many bosses don´t know how to be one. Instead, they metamorphic into what I call the “little Napoleons of […]

why does my company need a website?

July 31, 2011

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Less than a decade ago, small and mid-size companies started to build their presence online. The large corporations were early adopters, they knew there was an important shift in communication and simply put, no website, no business. It´s a fact that in the US alone, 46% of small businesses still don´t have a website. If […]

keep it real guys…bad Twitter DM´s

July 6, 2011

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I wonder about Twitter etiquette and the courtesy messages you should send when someone follows you. I absolutely agree engagement is the way to go, but let´s talk about the quality and content of our engagement. I have noticed many direct messages (DM) in reply to my follow such as: Thanks for the follow! Please like […]

10 death traps to your social media success

July 3, 2011

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1.       Creating content that uses technical jargon and acronyms. Write in plain English. Try to make it friendly in a global way so everyone can understand. No cussing please. . 2.       Expressing your opinion. Don´t expect to go viral about what you think unless it matters/relates to others. You´re entitled to your opinion but that […]

Cage the marketing pitch and break through the noise

May 12, 2011

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I am tired of spam. Tired of incredibly pushy email promotions and products. Tired of infomercials. Tired of talking to people on Twitter that only want to sell to me. I guard my Facebook account because, unlike the other platforms, this is personal. I have pictures of my kids, my wedding, jokes I share with […]

social media´s new competitive advantage

May 6, 2011

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During these past years, social media strategies at the business level have developed plans around the concept that consumers want to know more about the brand´s new products, and believe that interaction happens as a result of wanting to become part of a community. Unfortunately, there´s a massive disconnect between what the brand believes the […]

the value of social community platforms

May 5, 2011

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The incredible growth of digital marketing over the past years has changed the way we handle our strategies. We realize people interact with other people, not with companies or entities. We´ve identified ways to reach our targets and to virally populate our brand across social platforms. Measurement is part of our success plan as we […]