social media, digital marketing and the communications world… made simple

Qué estoy haciendo mal en Redes Sociales?

December 10, 2013


Con el auge tecnológico de los últimos 5 años, nos encontramos cada vez más con compañías que ven la imperiosa necesidad de participar con sus marcas y servicios en las plataformas de redes sociales. Sin embargo no ven los resultados que esperan… qué está fallando? Las redes sociales y las diferentes herramientas de análisis y […]

Posted in: Uncategorized

Seven tips for dealing with an impossible boss

August 5, 2011


I usually speak from the leadership perspective. But I must admit, in almost two decades of professional life, I´ve run into some very impossible people who became my bosses. Being a leader is not easy and many bosses don´t know how to be one. Instead, they metamorphic into what I call the “little Napoleons of […]

Posted in: Communications

why does my company need a website?

July 31, 2011


Less than a decade ago, small and mid-size companies started to build their presence online. The large corporations were early adopters, they knew there was an important shift in communication and simply put, no website, no business. It´s a fact that in the US alone, 46% of small businesses still don´t have a website. If […]

keep it real guys…bad Twitter DM´s

July 6, 2011


I wonder about Twitter etiquette and the courtesy messages you should send when someone follows you. I absolutely agree engagement is the way to go, but let´s talk about the quality and content of our engagement. I have noticed many direct messages (DM) in reply to my follow such as: Thanks for the follow! Please like […]

Posted in: Networking, social media

10 ways to kill your digital footprint

July 3, 2011


I sat down with my tween the other day, and shared the bees and birds of cyberspace with him. I am so surprised at how many parents miss the enriching opportunity to let their kids know what a mistake they are making every day on social media. It´s not about whether they are social or […]

10 death traps to your social media success

July 3, 2011


1.       Creating content that uses technical jargon and acronyms. Write in plain English. Try to make it friendly in a global way so everyone can understand. No cussing please. . 2.       Expressing your opinion. Don´t expect to go viral about what you think unless it matters/relates to others. You´re entitled to your opinion but that […]

are shrinks going out of business because of social media?

May 16, 2011


I´ve been through some really tough times, I´m sure you have too. There were days when I couldn´t sleep I was so anxious, other days when I woke up crying, when I thought I couldn´t go on, when I had no money, when things were just plain hard as a single mom. During those times, […]

Posted in: Networking