Browsing All posts tagged under »strategy«

email marketing tips: the importance of strategy

April 23, 2011


What is so good about being a strategist, is that you naturally create a plan for just about anything. And I agree, sometimes not having a plan is fun and adventurous, bringing you up-close to the reality of improvisation. But when it comes down to marketing, you need one or you´re lost. The only thing […]

five strategy development points from sun tzu

April 20, 2011


I learn much from reading famous war strategists, especially Sun Tzu. The opening of “The Art of War” clearly tells us that strategy is not a skill we are born with, but one we must learn and study to overcome life´s constant challenges. The whole point of a strategy is to control the elements that […]

five basic points on developing an influencer strategy

April 13, 2011


Say you need advocates for your cause, how do you find them? When you are faced with a complex crisis situation that needs an immediate resolution strategy or when you are trying to get your opinion heard across many different platforms, who do you turn to? Often than not, you’ll randomly pinpoint friendly individuals to […]