What is so good about being a strategist, is that you naturally create a plan for just about anything. And I agree, sometimes not having a plan is fun and adventurous, bringing you up-close to the reality of improvisation. But when it comes down to marketing, you need one or you´re lost. The only thing […]
April 20, 2011
I learn much from reading famous war strategists, especially Sun Tzu. The opening of “The Art of War” clearly tells us that strategy is not a skill we are born with, but one we must learn and study to overcome life´s constant challenges. The whole point of a strategy is to control the elements that […]
April 23, 2011
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