Browsing All posts tagged under »public speaking«

is your spokesperson ready to engage with the media?

April 26, 2011

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As always, let´s begin with strategy. The whole objective of training your company´s spokesperson is to position him (let´s assume he´s male) as a thought leader within your industry, create visibility for your brand and establish him as a Subject Matter Expert. To get there, you need to know a couple of things. The first […]