Browsing All posts tagged under »communications«

is your spokesperson ready to engage with the media?

April 26, 2011

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As always, let´s begin with strategy. The whole objective of training your company´s spokesperson is to position him (let´s assume he´s male) as a thought leader within your industry, create visibility for your brand and establish him as a Subject Matter Expert. To get there, you need to know a couple of things. The first […]

email marketing tips: the importance of strategy

April 23, 2011

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What is so good about being a strategist, is that you naturally create a plan for just about anything. And I agree, sometimes not having a plan is fun and adventurous, bringing you up-close to the reality of improvisation. But when it comes down to marketing, you need one or you´re lost. The only thing […]

are you selling the social media ROI case?

April 23, 2011

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I remember my days at Cisco Systems in 2007. It was all work and very little play, except I considered fooling around with Social Media my “play-time”. People would walk by my desk and wonder out loud why I used Facebook and LinkedIn, and never quite understood I was jumping on the inevitable bandwagon of […]

five strategy development points from sun tzu

April 20, 2011

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I learn much from reading famous war strategists, especially Sun Tzu. The opening of “The Art of War” clearly tells us that strategy is not a skill we are born with, but one we must learn and study to overcome life´s constant challenges. The whole point of a strategy is to control the elements that […]

five basic points on developing an influencer strategy

April 13, 2011

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Say you need advocates for your cause, how do you find them? When you are faced with a complex crisis situation that needs an immediate resolution strategy or when you are trying to get your opinion heard across many different platforms, who do you turn to? Often than not, you’ll randomly pinpoint friendly individuals to […]

happy staff= increased revenue

April 11, 2011

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What I told you that focusing your resources into making your employees happy would increase your profits? Would you invest part of your corporate budget on this effort? How important is it to connect the dots in today’s economic uncertainty? Business dynamics have changed in the last few years: from fax and landline to social […]