Browsing All posts tagged under »interview«

10 ways to kill your digital footprint

July 3, 2011

0

I sat down with my tween the other day, and shared the bees and birds of cyberspace with him. I am so surprised at how many parents miss the enriching opportunity to let their kids know what a mistake they are making every day on social media. It´s not about whether they are social or […]

is your spokesperson ready to engage with the media?

April 26, 2011

1

As always, let´s begin with strategy. The whole objective of training your company´s spokesperson is to position him (let´s assume he´s male) as a thought leader within your industry, create visibility for your brand and establish him as a Subject Matter Expert. To get there, you need to know a couple of things. The first […]