Browsing All posts tagged under »Marketing and Advertising«

10 death traps to your social media success

July 3, 2011

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1.       Creating content that uses technical jargon and acronyms. Write in plain English. Try to make it friendly in a global way so everyone can understand. No cussing please. . 2.       Expressing your opinion. Don´t expect to go viral about what you think unless it matters/relates to others. You´re entitled to your opinion but that […]

Cage the marketing pitch and break through the noise

May 12, 2011

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I am tired of spam. Tired of incredibly pushy email promotions and products. Tired of infomercials. Tired of talking to people on Twitter that only want to sell to me. I guard my Facebook account because, unlike the other platforms, this is personal. I have pictures of my kids, my wedding, jokes I share with […]

social media´s new competitive advantage

May 6, 2011

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During these past years, social media strategies at the business level have developed plans around the concept that consumers want to know more about the brand´s new products, and believe that interaction happens as a result of wanting to become part of a community. Unfortunately, there´s a massive disconnect between what the brand believes the […]

email marketing tips: the importance of strategy

April 23, 2011

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What is so good about being a strategist, is that you naturally create a plan for just about anything. And I agree, sometimes not having a plan is fun and adventurous, bringing you up-close to the reality of improvisation. But when it comes down to marketing, you need one or you´re lost. The only thing […]