Browsing All posts tagged under »Social influence«

10 death traps to your social media success

July 3, 2011

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1.       Creating content that uses technical jargon and acronyms. Write in plain English. Try to make it friendly in a global way so everyone can understand. No cussing please. . 2.       Expressing your opinion. Don´t expect to go viral about what you think unless it matters/relates to others. You´re entitled to your opinion but that […]

five basic points on developing an influencer strategy

April 13, 2011

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Say you need advocates for your cause, how do you find them? When you are faced with a complex crisis situation that needs an immediate resolution strategy or when you are trying to get your opinion heard across many different platforms, who do you turn to? Often than not, you’ll randomly pinpoint friendly individuals to […]