Browsing All posts tagged under »Rate of return«

seven facebook tips that raise your visibility

May 10, 2011

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Social platforms have changed the way we communicate on every level. One of the most important developments in the past decade is the birth of Facebook. With almost a billion Facebook users to date and 30 billion pieces of content shared every month, ironically, this is one of the least utilized marketing mediums. Facebook is […]

the value of social community platforms

May 5, 2011

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The incredible growth of digital marketing over the past years has changed the way we handle our strategies. We realize people interact with other people, not with companies or entities. We´ve identified ways to reach our targets and to virally populate our brand across social platforms. Measurement is part of our success plan as we […]

are you selling the social media ROI case?

April 23, 2011

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I remember my days at Cisco Systems in 2007. It was all work and very little play, except I considered fooling around with Social Media my “play-time”. People would walk by my desk and wonder out loud why I used Facebook and LinkedIn, and never quite understood I was jumping on the inevitable bandwagon of […]