Browsing All posts tagged under »Customer«

social media´s new competitive advantage

May 6, 2011

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During these past years, social media strategies at the business level have developed plans around the concept that consumers want to know more about the brand´s new products, and believe that interaction happens as a result of wanting to become part of a community. Unfortunately, there´s a massive disconnect between what the brand believes the […]

the value of social community platforms

May 5, 2011

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The incredible growth of digital marketing over the past years has changed the way we handle our strategies. We realize people interact with other people, not with companies or entities. We´ve identified ways to reach our targets and to virally populate our brand across social platforms. Measurement is part of our success plan as we […]