Browsing All posts tagged under »conversation«

10 death traps to your social media success

July 3, 2011

0

1.       Creating content that uses technical jargon and acronyms. Write in plain English. Try to make it friendly in a global way so everyone can understand. No cussing please. . 2.       Expressing your opinion. Don´t expect to go viral about what you think unless it matters/relates to others. You´re entitled to your opinion but that […]

social media´s new competitive advantage

May 6, 2011

3

During these past years, social media strategies at the business level have developed plans around the concept that consumers want to know more about the brand´s new products, and believe that interaction happens as a result of wanting to become part of a community. Unfortunately, there´s a massive disconnect between what the brand believes the […]