Browsing All Posts filed under »social media«

keep it real guys…bad Twitter DM´s

July 6, 2011

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I wonder about Twitter etiquette and the courtesy messages you should send when someone follows you. I absolutely agree engagement is the way to go, but let´s talk about the quality and content of our engagement. I have noticed many direct messages (DM) in reply to my follow such as: Thanks for the follow! Please like […]

10 ways to kill your digital footprint

July 3, 2011

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I sat down with my tween the other day, and shared the bees and birds of cyberspace with him. I am so surprised at how many parents miss the enriching opportunity to let their kids know what a mistake they are making every day on social media. It´s not about whether they are social or […]

10 death traps to your social media success

July 3, 2011

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1.       Creating content that uses technical jargon and acronyms. Write in plain English. Try to make it friendly in a global way so everyone can understand. No cussing please. . 2.       Expressing your opinion. Don´t expect to go viral about what you think unless it matters/relates to others. You´re entitled to your opinion but that […]

four excellent twitter analytic tools

May 14, 2011

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Social media is fairly new to me. I´ve gone from being a simple user to some sort of sponge that absorbs the knowledge of experts in this field. I want to know how this works, what makes it tick. So about three months ago I started to tweet again. At first, no one followed me […]

Social Media’s Impact on Infidelity and Divorce

May 13, 2011

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A New Jersey pastor, Reverend Cedric A. Miller, said 20 couples in his congregation of about 1,100 members have experienced marital troubles in the last six months as a result of Facebook. He urged his congregants to delete their Facebook accounts, calling the social networking website a “portal to infidelity”. Although this view of Facebook […]

seven facebook tips that raise your visibility

May 10, 2011

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Social platforms have changed the way we communicate on every level. One of the most important developments in the past decade is the birth of Facebook. With almost a billion Facebook users to date and 30 billion pieces of content shared every month, ironically, this is one of the least utilized marketing mediums. Facebook is […]

social media´s new competitive advantage

May 6, 2011

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During these past years, social media strategies at the business level have developed plans around the concept that consumers want to know more about the brand´s new products, and believe that interaction happens as a result of wanting to become part of a community. Unfortunately, there´s a massive disconnect between what the brand believes the […]